Blogging in Numbers
I have been blogging for around one and half years now. Being analytical in nature, I wanted to have a look back at the numbers.
Posts 37
Impressions 200,349
Engagements 4,368
Followers 2,305
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daily data from 22-Sep-24
Why Blog?
As a Microsoft Data Platform MVP, sharing knowledge is central to my community contribution, and my blog is the primary platform for that. Although being an MVP is emergent from wanting to share and contribute, not the other way around.
I started blogging with a LinkedIn reel in September 2024. I had been working with pbi-tools and Power BI Projects (PBIP) had just been announced. I felt I had unique, timely insights, I shared them, and the incredible reception confirmed the demand for this kind of technical content.
This positive response led me to consider where to continue sharing. I evaluated various options (LinkedIn, Medium, WordPress, etc.) but quickly landed on a self-hosted solution using GitHub Pages with the Chirpy Jekyll theme (which I've since transitioned to Material for MkDocs for even more features).
Opting for a self-hosted blog over high-reach social platforms was a deliberate choice that prioritized control and quality - even if it meant more initial effort.
Feature
Self-Hosted Blog
Social Platforms (LinkedIn, etc.)
Control & Quality
Total control over syntax highlighting, custom styles, and layout.
Limited formatting; dictated look and feel
Effort
Medium. Requires some web dev/DevOps learning
Easy. Just start writing
Portability
High. No lock-in. I can move platforms or post to any social media channel that makes sense.
Low. Content is tied to the platform's terms and existence.
Reach & Discovery
Focus on enduring quality and organic search (SEO). Links in posts are penalty-free.
High short-term reach, but later discoverability is low. Algorithms often penalize links away from the platform.
The flexibility to build and customize is a huge win. I wanted to emulate the quality standards set by creators like SQLBI . This level of presentation elevates the content and genuinely aids understanding.
While sharing benefits the community, many of my core motivations for consistent blogging are self-serving:
"Already Learning": The blog is really an output of my process of continual learning, documenting what I am already doing.
Motivation and Completion: Blogging forces me to not just start exploring or reading about idea or concept, it needs to be crystallized into a clear, published conclusion.
Accountability and Depth: Knowing my posts will be read by others provides accountability. It forces me to move beyond a surface-level understanding, ensuring I fully research, validate my steps, and ensure accuracy before publishing.
The Dopamine Boost: The human element matters—the likes and comments are gratifying validation that the time and effort invested was genuinely helpful to someone else. But I don't look to closely at numbers, you might catch the zeitgeist for some post, and some content will have limited interest, so I focus on what I find exciting.
In short, my blog reflects the principle that the best way to learn is by doing, and you only truly understand something if you are able to articulate it to someone else.